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superseed

superseed


SuperSeed

INTRODUCTION

SuperSeed is a commercial accelerator designed for entrepreneurs building B2B SaaS startups. Recently founded and established in London. It was looking to stand out in the competitive world of startups by focusing on products dealing with AI and Data. See more

SCOPE OF WORK

My role on this project was to design a new brand identity for the company and develop the site, so that they could update content, manage contact forms and events.

Design

Branding & Identity / Logo design / Marketing material / UI and UX

Development

Set up and manage server (Google Cloud) / Version control with Git / Custom WordPress site

DESIGN

Superseed is a new startup accelerator in London. They wanted to create a brand identity that communicated professionalism and trust. The challenge was to find the balance between a conservative investment business and an energetic, innovative startup. I chose a classic colour palette to use as a base, but added several accent colours to give it a modern style. As part of the new brand identity, I created a collection of unique images that mixed real, technological and futuristic elements.

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DEVELOPMENT

I created a site to promote the company. It was made in WordPress with a completely custom theme created expressly for SuperSeed. They needed a control panel with specific functionalities, such as form management, synchronization with external CMS, as well as editing content and updating images. To reinforce certain branding aspects, we used multiple subtle animations, to create smooth transitions.

As part of this project, I set up a staging server on Google Cloud and a version control using Git.

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