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publishcheck

publishcheck


PublishCheck

INTRODUCTION

PublishCheck is a web app similar to Google Analytics, but for publishers. It gives editors, journalists and audience development teams actionable insights so they can maximise the value of their content. See more

SCOPE OF WORK

My role on this project was to create a new brand, and deliver high quality mockups and prototypes for all new features of the product. I also collaborated with the team to code the front end (React) and supplied marketing campaign assets such as email templates, blog and infographics.

Design

Branding & Identity / Logo design / UI and UX / Marketing material

Development

Front-end development / Marketing site / Email templates

DESIGN

PublishCheck team wanted to update their existing brand, with new colours, fonts and a fresh logo. I chose a classic palette with a vibrant colours to focus the attention on the main points. Simplicity was key. We spent some time thinking about the most efficient way to present a large amount of data. Ultimately, the clients loved it! They considered the UI one of the biggest strengths of the application, providing an outstanding user experience

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DEVELOPMENT

Publishcheck is a web app created by combining many technologies. The front-end was built mostly using React. We worked together to generate a simple and clean layout. In addition I developed some animations, transitions and graphics, and I customised some React modules.

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